Davos Alzheimer’s Collaborative Receives Over 78 Million Media Impressions from Coverage of its Presentations and Leadership Presence at AAIC 2024
Multi-platform reporting across web, social video and print included national outlets like Axios and Precision Medicine, global health outlets like Nature and Health Policy Watch and well-regarded health industry publications like Neurology Live and Practical Neurology
The Davos Alzheimer’s Collaborative (DAC) earned about a dozen significant media placements between July 26 and Aug. 7, with the bulk of coverage centered on DAC’s presentations at AAIC and some additional coverage on DAC’s recent initiatives in Africa.
The coverage, which spanned digital media and social video with additional print placements as well, reinforced DAC as a thought leader in the Alzheimer’s space, with news focused on efforts in Health System Preparedness, Early Detection, and Global Cohorts and Trials.
Total impressions are estimated at 78,782,612 based on the outlets’ average monthly visits. Leading the way were posts by Axios (38.1 million), Nature (38.4 million) and Being Patient (670,689).
AAIC:
38.1M monthly visits: Axios (7/29/24): https://www.axios.com/2024/07/29/alzheimers-blood-tests-detection-treatment
13,108 views: Progress, Potential, and Possibilities (7/29/24 YouTube): https://www.youtube.com/watch?v=31vw0hmGTlI
670,689 monthly visits: Being Patient (7/31/24): https://www.beingpatient.com/being-patient-at-aaic/
170,038 monthly visits: Practical Neurology (7/31/24): https://practicalneurology.com/news/davos-study-finds-that-clinicians-need-more-confidence-in-diagnosingmanaging-dementia
46,000 monthly visits: Healthcare Business Today (8/1/24): https://www.healthcarebusinesstoday.com/year-of-progress-alzheimers-association-international-conference/
46,679 monthly visits: Precision Medicine Online (8/2/24): https://www.precisionmedicineonline.com/neurological-psychological-disorders/hospitals-figuring-out-how-incorporate-beta-amyloid-testing
121,799 monthly visits: Health Policy Watch (8/2/24): https://healthpolicy-watch.news/breathing-fire-wildfire-smoke-linked-to-sharp-rise-in-dementia-risk/
670,689 monthly visits: Being Patient (8/7/24): https://www.beingpatient.com/biggest-news-aaic-2024-alzheimers-research/
AFRICA:
279,900 monthly visits: Western Slope Now (7/26/24): https://www.westernslopenow.com/business/press-releases/ein-presswire/730648583/davos-alzheimers-collaborative-applauds-africas-leadership-on-brain-health/
162,260 monthly visits: EIN News (7/26/24): https://www.einnews.com/pr_news/730648583/davos-alzheimer-s-collaborative-applauds-africa-s-leadership-on-brain-health
38.4M monthly visits: Nature (7/29/24): https://www.nature.com/articles/d44148-024-00228-1
Total potential impressions: 78,672,612